It includes demos, product reviews, and before-and-after content to showcase the effectiveness of the products. This highlight could feature photos and videos of the products or services being sold, highlighting their features and benefits. It includes countdown timers and promotional codes to encourage users to take advantage of the offer before it expires. This highlight could feature limited-time deals and discounts on products or services. By compiling stories into curated collections, individuals can provide an overview of different elements of their lives, like travels or favorite recipes, for example. What are Instagram Highlights?Īn Instagram highlight is a feature that allows users to create and store selected Instagram stories (video or static image) on their profile page, allowing visitors to access them for longer than the usual 24 hours. While you should use covers that accurately reflect your brand's unique identity and vision, remember that the content of those highlights is the most important part of your strategy. Whether you want to design custom covers from scratch or use a pre-made template, many options are available to help you create stunning and professional-looking highlight covers that match your brand voice on Instagram. In many cases, brands and creators use Instagram highlight covers, small circular designs, that organize and often label each highlight with an icon or design. Their highlights, the small circles just below their bio on their profile, showcase some of that account's best content that was originally posted as an Instagram story. Peruse creator and brand Instagram profiles briefly, and you’ll notice a design element many of them have in common.
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